arlucas.
Open to global opportunities

I generate demand with SEO & Growth driven by science.

SEO & Growth specialist with a Marketing Science approach. I turn organic search into predictable pipeline — combining content architecture, statistical experimentation and automation to generate revenue.

/01 — About me

My Approach and Impact

Consistent results come from bringing together data, search engineering and creativity. My work is centered on SEO (Technical and Local) and Programmatic Media, making a business's digital presence highly scalable and profitable.

I hold a degree in Marketing from FIAP, which gave me the foundation to understand the market end to end. Throughout my career, I have applied experimentation and conversion optimization to validate hypotheses with precision. By combining an innovative mindset with an analytical method, I build solutions that improve real metrics and create competitive intelligence.

Digital Marketing & Data Science degree from FIAP SEO 360° Programmatic Media CRO & A/B Testing

Strengths behind the results — Red Bull Wingfinder

Innovative Thinker

I seek angles traditional analytics overlooks — from lateral thinking to unconventional experiments.

Rigorous Achiever

Ambition with full ownership: focused on measurable commercial impact, not empty deliverables.

Focused & Autonomous

Peak performance in remote deep work: diving deep into data, code and pipelines.

Adaptive Learner

Curiosity across intersectional domains: SEO, CRM and data science in one unified growth lens.

/02 — Services

How I generate and multiply demand

Programmatic SEO & Organic Architecture

Search intent mapping at scale and programmatic structures that multiply pages, keywords and organic demand inflow.

Technical SEO & Automation

Crawls, Core Web Vitals, indexing architecture and Python automations to monitor and prioritize what truly moves traffic.

CRO & Statistical Testing

Conversion hypotheses validated with statistical significance — landing page and funnel optimization guided by data, not guesswork.

Analytics & Demand Measurement

Clean tracking, reliable dashboards and attribution connecting organic effort to pipeline and revenue — full funnel visibility.

/03 — Blog

SEO, Growth & Marketing Science

My written laboratory: experiments, frameworks and lessons at the intersection of organic search and data science.

Go to full blog

Let's build your
demand machine.

Available for SEO & Growth consulting, demand generation projects and conversations about global opportunities.