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SEO, Growth & Marketing Science.

Frameworks, statistical experiments, and organic search engineering to transform search demand into pipeline and predictable revenue.

Showing 7 articles Technical Archive

★ Featured Article SEO 360° & AI 7 min read

Programmatic SEO: how to build architectures that scale organic demand without losing relevance

Large-scale search intent mapping, relational database modeling and programmatic taxonomy: a practical blueprint to generate dynamic high-ranking landing pages approved by Google algorithms.

Lucas Antignani Rizzieri

FIAP · Digital Marketing & Data Science (GPA 8.88)

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Key Takeaways

Semantic clustering by transactional search intent.

Defense against thin content & algorithmic penalties.

Full conversion instrumentation with GA4 and CRM.

Marketing Science 5 min

CRO Heuristics: diagnosing and removing friction across forms and checkout

A heuristic evaluation framework based on clarity, relevance, friction and anxiety: how to lift conversions before running complex A/B tests.

2026

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SEO 360° & AI 6 min

International SEO Architecture: scaling cross-border search in Latin America

How to implement bidirectional hreflang tags, manage multilingual search cannibalization and structure high-performance international subdirectories.

2026

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Technical SEO 5 min

Mastering Core Web Vitals: solving INP and LCP bottlenecks in production

Practical analysis of FID replacement with INP (Interaction to Next Paint), Long Task decomposition and critical rendering path optimization.

2026

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Analytics & CRM 6 min

From organic search to closed deals: connecting CRM, GA4 and Power BI

How to structure a clean Data Warehouse layer and CRM automation to calculate true Organic CAC and ROI generated by SEO.

2026

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Technical SEO 8 min

Technical SEO automation with Python: monitoring crawls, indexation and canonicals

How to build automated Python pipelines to audit sitemaps, detect canonical issues and stream Google Search Console data to real-time alerts.

2026

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Marketing Science 6 min

A/B Testing with Statistical Significance: Eliminating Guesswork in CRO

From sample size calculation to p-values and confidence intervals: how to apply the scientific method to conversion rate optimization.

2026

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SEO, Growth & Marketing Science.

Programmatic SEO: how to build architectures that scale organic demand without losing relevance

CRO Heuristics: diagnosing and removing friction across forms and checkout

International SEO Architecture: scaling cross-border search in Latin America

Mastering Core Web Vitals: solving INP and LCP bottlenecks in production

From organic search to closed deals: connecting CRM, GA4 and Power BI

Technical SEO automation with Python: monitoring crawls, indexation and canonicals

A/B Testing with Statistical Significance: Eliminating Guesswork in CRO

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